What is GridRay and how does it work?

GridRay is a B2B2C distribution network and authorization platform. You register, complete your profile specifying which channel you want to sell on — and apply to brands. The brand reviews your profile and application, and upon approval, GridRay issues you an official authorization letter on the brand's behalf along with product data and dealer pricing. You sell on your channel, and when your customer orders, you place the order on GridRay, pay dealer price and shipping, and we dispatch from the brand's warehouse.

How do I get authorized to sell a brand's products?

You apply to each brand through GridRay. The brand reviews both your profile (which includes the channel you sell on) and your application. If approved, GridRay issues you an authorization letter on the brand's behalf, confirming you are an officially approved seller on your chosen channel. You also receive the brand's product data, images, and dealer pricing. Authorization is channel-specific — if you want to sell on an additional channel, you apply for that separately.

Who can become a GridRay reseller?

Anyone can join GridRay — you do not need a GST number to register. Whether you sell on marketplaces like Amazon or Flipkart, on social platforms like Instagram or WhatsApp, in your community, or through your own website, GridRay supports your channel. You can register, build your profile, and start applying to brands regardless of your business size or formal registration status.

Do I need a GST number to register?

No. Registration on GridRay is open to everyone — with or without a GST number. You can complete your profile and apply to brands without being a formally registered business. You receive a GST-compliant invoice with every order, issued by GridRay on behalf of the brand's OPC, regardless of your registration status.

Do I need to buy inventory upfront?

The default model is zero upfront inventory — you place an order on GridRay only after your customer has purchased from you. You pay dealer price and shipping per order, and we dispatch from the brand warehouse. Your capital stays free until you have an actual sale in hand.

Can I buy stock in bulk or use Amazon FBA?

Yes. GridRay supports multiple fulfillment models — you choose what suits your business. The default is direct fulfilment: sell first, then place the order on GridRay, and we dispatch from the brand warehouse. But you can also buy stock in bulk and ship from your own location, or purchase inventory to send to Amazon FBA and let Amazon fulfill your orders. In all cases, you need to be brand-authorized for the channel you are selling on.

How does the pricing work?

Each brand sets its own dealer pricing for authorized resellers. You set your own retail price independently — GridRay does not control what you charge your customers. Your earnings depend on the difference between the dealer price you pay and the retail price you sell at. GridRay does not commit to specific margin figures, as this varies by brand, product, and your own pricing decisions. There are no subscription fees or commissions charged to resellers.

What product information do you provide?

For each product, you receive high-resolution images, descriptions, complete technical specifications, and pricing information. This comes in CSV format for easy upload to any platform — Amazon, Flipkart, Shopify, Instagram, WhatsApp catalogs, and more. API integration is coming soon for automated sync.

How fast is shipping and dispatch?

Orders placed before 3pm are typically dispatched the same day on a best-effort basis. We ship from the warehouse nearest to your customer's location for the fastest possible delivery. This helps you maintain high seller ratings on marketplaces and keeps your customers happy.

Returns and exchanges are managed by GridRay. If your customer needs to return or exchange a product, GridRay handles the process. Defective items are also covered by the brand's warranty, providing an additional layer of protection for both you and your customers.

Do you provide GST invoices?

Yes. You receive a GST-compliant invoice with every order, issued by GridRay on behalf of the brand's Order Processing Center (OPC). This applies to all reseller types — marketplace sellers, social commerce sellers, and independent website owners.

How do I know what's in stock?

Our platform shows real-time inventory levels for all products. You can check stock availability before listing products on your channels, ensuring you never oversell or disappoint customers with out-of-stock items.

Is there a minimum order quantity or value?

No minimum order requirements. You can order as little or as much as you need based on your actual customer demand. This flexibility works whether you are just starting out or are an established seller testing new products.

How does GridRay help brand owners?

GridRay builds you a network of authorized online resellers across the channels you choose — marketplaces, social commerce, and independent websites. You set your own dealer pricing, authorize resellers on specific channels, and GridRay manages the platform, order processing, and dispatch logistics. You maintain full control over who sells your products and where.

How do you ensure reseller quality?

Every reseller applies to your brand specifically, and you make the approval decision. GridRay verifies that reseller profiles and documentation are complete before their application reaches you. You set your own criteria for who you authorize — GridRay facilitates the process, but the approval is yours.

How do you protect our brand image?

Resellers are authorized on specific channels you approve — they cannot sell on additional channels without reapplying to you. All resellers use your official product data and images, ensuring consistent brand presentation across every channel. Authorization can be revoked immediately for violations. Returns and exchanges are managed by GridRay, and defective products are covered by your brand warranty.

Can we control the pricing resellers see?

Yes, you set the dealer pricing for your products. Dealer price is visible only to resellers you have authorized — it is not public. Resellers set their own retail price independently. If you want to suggest a Minimum Advertised Price (MAP) to protect your offline distribution network, you can communicate this to resellers as a guideline. MAP is a brand recommendation, not a platform-enforced lock.

What channels will our products reach?

Your products reach resellers on the channels you authorize — Amazon, Flipkart, Instagram, WhatsApp, independent e-commerce websites, community networks, and more. You control which channels each reseller is approved for. This multi-channel approach expands your reach through a people-driven distribution network, without direct investment in each channel yourself.

Sell Authorized Brands. Zero Inventory.

Whether you sell on your own website, WhatsApp, Instagram, or in your community — get authorized to sell brands your customers trust. No inventory upfront. You make the sale, pay dealer price, and we dispatch from the brand's warehouse.

Start Selling Free Partner as Brand

Key Benefits

Verified, authorized brands across Sports, Lifestyle, Electronics, Fashion, and more

Dealer pricing — pay per order after you've already made the sale

Best-effort same-day dispatch from brand warehouse

Marketplace

Social

Ecommerce

Messaging

What is GridRay?

GridRay is a B2B2C distribution network and authorization platform. Brands authorize resellers to sell on specific channels — providing dealer pricing, official product authorization, and direct dispatch from the brand's warehouse. Resellers make the sale first, then pay dealer price and shipping per order.

Improve margins and cash flow

Get competitive dealer pricing on all products. Maintain healthy margins while staying competitive across marketplaces, social commerce, and your own store.

Dealer pricingDealer ratesBetter margins

Start selling without inventory investment. No dead stock, no storage costs, no capital locked up. Real-time inventory ensures you never oversell.

Zero inventoryNo upfront costCash flow friendly

India

Receive a GST-compliant invoice with every order, issued by GridRay on behalf of the brand's OPC. Applicable for all seller types — marketplace, social commerce, and independent stores.

GST invoiceTax benefitsGST compliant

Save time and streamline operations

Access a vast catalogue of verified authentic products from verified, authorized brands across multiple categories. New products added regularly to keep your store fresh and competitive.

Large catalogueAuthorized brands

Standardized product information, high-quality images, and optimized descriptions ready for marketplaces, social commerce, and your website. Save hours on every listing.

Product listingsProduct dataListing optimization

Orders shipped from the warehouse nearest to your customer. Best-effort same-day dispatch for faster delivery and higher seller ratings.

Same-day dispatchFast shippingSmart routing

Protect your business and reputation

Every product verified through GridRay's distribution grid. Authorized brand partnerships protect your reputation and eliminate counterfeit concerns.

Authentic productsAnti-counterfeitVerified brands

Returns and exchanges managed by GridRay. Defective items also covered by brand warranty. No chasing suppliers, no unclear policies.

Returns managedHassle-free returnsBrand warranty

Stock levels are updated directly from connected brand warehouses. Check availability before listing to avoid overselling and listing products that aren't in stock.

Real-time stockNo oversellingAccurate availability

Expand your reach and sales channels

Sell on marketplaces (Amazon, Flipkart, eBay), social commerce (Instagram, Facebook, TikTok), or your own website — on channels the brand authorizes. One inventory source, multiple approved channels.

Multi-channelOmni-channelSales channels

Sell to buyers across borders. Orders are dispatched from brand warehouses in India. For full international operations, resellers can also source and manage their own dedicated stock for international markets.

Global salesInternational reachMarket expansion

Coming Soon

Integrate GridRay directly with your systems via API. Automate inventory sync, order processing, and product updates for maximum efficiency.

API accessAutomationSystem integration

Get competitive dealer pricing on all products. Maintain healthy margins while staying competitive across marketplaces, social commerce, and your own store.

Dealer pricingDealer ratesBetter margins

Start selling without inventory investment. No dead stock, no storage costs, no capital locked up. Real-time inventory ensures you never oversell.

Zero inventoryNo upfront costCash flow friendly

India

Receive a GST-compliant invoice with every order, issued by GridRay on behalf of the brand's OPC. Applicable for all seller types — marketplace, social commerce, and independent stores.

GST invoiceTax benefitsGST compliant

Access a vast catalogue of verified authentic products from verified, authorized brands across multiple categories. New products added regularly to keep your store fresh and competitive.

Large catalogueAuthorized brands

Standardized product information, high-quality images, and optimized descriptions ready for marketplaces, social commerce, and your website. Save hours on every listing.

Product listingsProduct dataListing optimization

Orders shipped from the warehouse nearest to your customer. Best-effort same-day dispatch for faster delivery and higher seller ratings.

Same-day dispatchFast shippingSmart routing

Every product verified through GridRay's distribution grid. Authorized brand partnerships protect your reputation and eliminate counterfeit concerns.

Authentic productsAnti-counterfeitVerified brands

Returns and exchanges managed by GridRay. Defective items also covered by brand warranty. No chasing suppliers, no unclear policies.

Returns managedHassle-free returnsBrand warranty

Stock levels are updated directly from connected brand warehouses. Check availability before listing to avoid overselling and listing products that aren't in stock.

Real-time stockNo oversellingAccurate availability

Multi-channelOmni-channelSales channels

Global salesInternational reachMarket expansion

Coming Soon

Integrate GridRay directly with your systems via API. Automate inventory sync, order processing, and product updates for maximum efficiency.

API accessAutomationSystem integration

Ready to Transform Your Online Business?

Join a growing network of sellers who scale faster with GridRay

Book Your Demo

How GridRay Works

From onboarding to your first sale in days, not months

📅

Fill out the form, get approved, and start selling.

Provide a few basic details, and our team will quickly review your application. Once approved, your account will be activated, allowing you to apply for brand online distribution, get authorized to sell, and begin right away. Simple, fast, and hassle-free.

Fill out form for GridRay account
Get your account activated
Apply for brand online distribution
Get brand authorisation to sell

📋

Access the Brands Product Catalogue

Browse thousands of products from top brands across multiple categories. Filter by brand, category, price range, and more to find what works for your audience.

Search by brand or category
View brand approved dealer pricing
Check real-time stock availability
Preview product images and specs

📥

Download Product Listings

Get marketplace-ready product data including high-quality images, optimized descriptions, technical specifications, and pricing. Available in CSV format or via API (coming soon).

High-resolution product images
SEO-optimized descriptions
Complete technical specifications
Formatted for all major platforms

📤

One Platform, All Selling Channels

Sell on marketplaces (Amazon, Flipkart, eBay), social commerce (Instagram, Facebook, TikTok), or your own website (Shopify, Woocommerce, Zoho Commerce). Our standardized format works everywhere.

Compatible with all major platforms
Bulk upload supported
Faster go-live for new products

List on selling channels - multi-channel upload interface

🚀

Direct-to-Customer Brand Dispatch

When customers place orders on your channels, forward them to GridRay. Orders typically dispatched the same day from the authorised warehouse nearest to your customer.

Order confirmation within minutes
Orders Typically Dispatched the Same Day
Shipped from nearest warehouse

📈

Track, Deliver & Scale

Track every order, stay updated on shipping, and monitor deliveries end-to-end. Easily add more branded products and start selling across new channels without operational complexity.

End-to-end order tracking
Delivery status updates
Add new branded products easily
Scalable operations from a single platform

Track delivery and scale - analytics dashboard

📅

Fill out the form, get approved, and start selling.

Fill out form for GridRay account
Get your account activated
Apply for brand online distribution
Get brand authorisation to sell

📋

Access the Brands Product Catalogue

Browse thousands of products from top brands across multiple categories. Filter by brand, category, price range, and more to find what works for your audience.

Search by brand or category
View brand approved dealer pricing
Check real-time stock availability
Preview product images and specs

📥

Download Product Listings

Get marketplace-ready product data including high-quality images, optimized descriptions, technical specifications, and pricing. Available in CSV format or via API (coming soon).

High-resolution product images
SEO-optimized descriptions
Complete technical specifications
Formatted for all major platforms

📤

One Platform, All Selling Channels

Sell on marketplaces (Amazon, Flipkart, eBay), social commerce (Instagram, Facebook, TikTok), or your own website (Shopify, Woocommerce, Zoho Commerce). Our standardized format works everywhere.

Compatible with all major platforms
Bulk upload supported
Faster go-live for new products

🚀

Direct-to-Customer Brand Dispatch

When customers place orders on your channels, forward them to GridRay. Orders typically dispatched the same day from the authorised warehouse nearest to your customer.

Order confirmation within minutes
Orders Typically Dispatched the Same Day
Shipped from nearest warehouse

📈

Track, Deliver & Scale

Track every order, stay updated on shipping, and monitor deliveries end-to-end. Easily add more branded products and start selling across new channels without operational complexity.

End-to-end order tracking
Delivery status updates
Add new branded products easily
Scalable operations from a single platform

Ready to Get Started?

Book Your Demo Now Have questions?

Why Choose GridRay?

The platform built specifically for online sellers who want to scale without the traditional risks

Sell first. Then pay. We dispatch.

Eliminate Inventory Risk Completely

Unlike traditional wholesale that requires upfront inventory investment, GridRay lets you sell first — then pay dealer price per order when you place it. No capital tied up, no dead stock losses, no storage costs.

Zero

Upfront investment

Zero

Dead stock risk

100%

Capital efficiency

Sell first, then place the order on GridRay and pay dealer price
No minimum purchase requirements
Real-time inventory visibility
Scale business at your own pace

Hands on laptop showing inventory dashboard

Brand authorized, always authentic

100% Verified Authentic Products

Every product in GridRay's catalog is verified through our distribution grid with direct brand partnerships. Unlike generic wholesalers or questionable suppliers, we guarantee authenticity. This protects your seller reputation, keeps your accounts safe, and builds customer trust.

100%

Authentic products

Verified

Authorized brands

Brand-verified

Supply + counterfeit protection

Direct brand partnerships
Quality control at every step
Defective products covered by brand warranty
Protect your seller reputation

Fast dispatch, professional listings

Fast Dispatch and Ready-to-List Products

Whether you sell on marketplaces, social media, or your own website, fast fulfilment and high-quality product listings give you an edge. GridRay provides best-effort same-day dispatch from the nearest authorised warehouse and ready-to-use product content — images, descriptions, and specs — so you can list in minutes.

Best-effort

Same-day dispatch

Minutes

To list products

Multiple

Warehouse locations

Best-effort same-day dispatch for orders placed in time
Ship from nearest warehouse
List products in minutes using ready-to-use data
High-quality images included

Warehouse with packages and barcode scanners

Sell anywhere, manage everything

One Platform, Every Channel

Most platforms focus on one channel. GridRay supports them all — WhatsApp, Instagram, Amazon, Flipkart, your own website, and more. During profile setup, you specify the channels you sell on. When a brand approves you, authorization is channel-specific — so you sell on the channels the brand approves for you.

All

Selling channels

One

Inventory source

Unlimited

Growth potential

Marketplace compatible
Social commerce ready
Website integration
Consistent product data

Multiple device screens showing e-commerce dashboards

Sell first. Then pay. We dispatch.

Eliminate Inventory Risk Completely

Zero

Upfront investment

Zero

Dead stock risk

100%

Capital efficiency

Sell first, then place the order on GridRay and pay dealer price
No minimum purchase requirements
Real-time inventory visibility
Scale business at your own pace

Brand authorized, always authentic

100% Verified Authentic Products

100%

Authentic products

Verified

Authorized brands

Brand-verified

Supply + counterfeit protection

Direct brand partnerships
Quality control at every step
Defective products covered by brand warranty
Protect your seller reputation

Fast dispatch, professional listings

Fast Dispatch and Ready-to-List Products

Best-effort

Same-day dispatch

Minutes

To list products

Multiple

Warehouse locations

Best-effort same-day dispatch for orders placed in time
Ship from nearest warehouse
List products in minutes using ready-to-use data
High-quality images included

Sell anywhere, manage everything

One Platform, Every Channel

All

Selling channels

One

Inventory source

Unlimited

Growth potential

Marketplace compatible
Social commerce ready
Website integration
Consistent product data

How GridRay Compares

Feature	GridRay (The New Standard)	Typical Dropshipping	Traditional Wholesale
pricing	Stable Margins Brands protect market value.	Race to Bottom Prices crash as competition rises.	Stable Market prices are established.
lifecycle	Long-Term (Evergreen) Sell consistent winners for years.	Inconsistent No guarantee of continued availability or quality.	Long-Term Stable product lines.
capital	Zero Inventory Investment You sell first, then pay dealer price per order.	Zero Investment But no brand backing or authenticity guarantee.	High Investment Capital locked in inventory.
overhead	Zero No warehouse, packing, or staff needed.	Zero No warehouse or packing needed.	High Rent, packaging materials, & staff costs.
authenticity	100% Verified Brands Authorized Dealer status on your chosen channel.	Unknown / Generic High risk of fakes and poor quality.	Varies Depends on your source.
delivery	Best-Effort Same-Day Dispatch Immediate handover to carrier for qualifying orders.	Inconsistent Varies by supplier.	Slow You pack & ship yourself.
returns	Returns Managed by GridRay Returns and exchanges managed by GridRay. Defective items also covered by brand warranty.	Varies / Complex Policies differ by supplier.	Difficult You handle returns yourself.

Experience the GridRay Difference

✓ No commitment required ✓ Zero fees, zero commission ✓ Your sales your profit ✓ Built for expansion

Join the Platform

Who Is GridRay For?

Built for online sellers at every stage — from first-time entrepreneurs to established sellers with an existing audience

WhatsApp, Instagram, Community Groups

Community & Social Sellers

You've built an audience that trusts you — a WhatsApp group, an Instagram following, or a community that buys from your recommendations. Your reputation is on the line with every product you sell. GridRay gets you officially authorized by the brand, so what you sell is real, brand-verified, and backed by an authorization letter issued on the brand's behalf.

Key Benefits

✓ Official Brand Authorization

✓ Professional Product Images

Real brands

Your customers can trust

No upfront

Pay dealer price after you sell

Official

Brand authorization letter

Start Selling Authorized Brands

Shopify, WooCommerce, Custom Sites

E-commerce Website Owners

You run your own online store and need reliable product suppliers, including verified authorized brands, with consistent quality and dependable inventory. You want API integration, bulk product imports, and scalable operations to support your growth.

Key Benefits

✓ CSV & API Integration

✓ Expand Without Inventory Risk

Instantly Add

Huge ready-to-list catalog

Up to 90%

Time saved on catalog management

Grow your store

Without inventory Risk

Grow Your Online Store

Amazon, Walmart, eBay, Meesho

Marketplace Sellers

You sell on major marketplaces and need to partner with verified, authorized brands and dependable suppliers built for speed and scale. Get competitive pricing, best-effort same-day dispatch, and ready-to-list product data to maintain top seller ratings.